Industry News

JCPenney Named Presenting Sponsor of the PBA North American Hairstyling Awards

Partnership connects national retailer to Professional Beauty Association’s annual industry event.

The Professional Beauty Association (PBA) partnered with JCPenney, naming the national retailer the first presenting sponsor in the 37-year history of the PBA North American Hairstyling Awards (NAHA). The 2026 PBA North American Hairstyling Awards, presented by JCPenney, will recognize talent in professional beauty across North America and around the globe. The event will be held on May 31 in Orlando, FL. It will feature 15 professional categories including: Haircolor, Hairstylist of the Year...

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